ESTABLISH A PRESENCE Make your
business accessible to millions of people worldwide who have
Internet access.
COST EFFECTIVE
ADVERTISING The Internet offers the most
cost-effective way of advertising. You can develop a Web Site
for your business for less than the cost of running a
newspaper ad. Your Web Site will allow you global access, 24
hours a day, 365 days a year!
NETWORKING Having a Web Site
is like passing out your business card to thousands, even
millions of potential clients and customers each day!
MAKE BUSINESS INFORMATION AVAILABLE
Keep your customers informed of every reason why they should be
doing business with you.
SERVE YOUR CUSTOMERS
Serving your customers more effectively and timely can be
accomplished simply and quickly on the Internet. A professionally
designed Web Site will serve your customers, clients and partners 24
hours a day, 7 days a week. No longer will you or your customers
have to worry about a time difference in another part of the country
or even the world.
SELL THINGS
Provide an on-line order form for some of your most popular items.
This will allow your customers to order your products at their
convenience and pace. For those customers who may not want to order
on-line, allow them the option of printing an order form to fax or
mail to you.
ALLOW FEEDBACK FROM CUSTOMERS
With a Web Site you can ask for feedback and get it instantaneously.
An instant e-mail response can be built into a Web page and can get
you the answers while it is fresh in your customers minds, without
the cost and lack of response of business reply mail.
REACH THE SPECIALIZED MARKET What
type of business do you have? Do you sell apparels, antiques,
or consultancy ? You may think that the Internet is not a good
place to be. However, with the millions of users on the
Internet, even the most narrowly defined interest group will
be represented in large numbers. Since the Internet has some
very good search programs, your interest group will be sure to
find you.
SERVE THE INTERNATIONAL
MARKET AS WELL AS YOUR LOCAL MARKET The beauty of a
Web Site is that you can open up a dialogue with international
markets as easily as with the company across the street. At
this time you may not see the need for that type of
exposure,
but you can be sure that this exposure won't hurt your
business either. More important to you at this time may be the
ability to market locally. Today, there are enough local
customers with Internet access to make it worth your while to
consider Web marketing.
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